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Pookie branding

MANDATE:
Create a company brand for children aged between 4 to 10 years old. Furthermore, develop a brand identity and design a packaging for this company’s product.

CONCEPT:
The concept of 4 Pookie, The Organic Candy Store was to have a brand that is very colourful, joyful and focused on kids. A brand that kids can relate to, but also a brand that parents will be interested to purchase knowing that it is a healthier alternative.

Mockup background credits: www.pixeden.com


CLIENT:

Design for Advertising

DATE:

Winter 2016